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Apple unveils the next generation of Apple TV 4K

 Apple unveils the next generation of Apple TV 4K

  • Apple today announced the next generation of Apple TV 4K, which delivers a high frame rate of HDR with Dolby Vision and connects customers to their favorite content in the highest quality.

Apple unveils the next generation of Apple TV 4K

  • At the heart of the new Apple TV 4K is the A12 Bionic chip that delivers a major boost in graphics performance, video decoding, and audio processing.

  • Thanks to its all-new design, the Siri Remote makes it easy to watch shows and movies on Apple TV with easy-to-navigate controls.

  • Along with tvOS, Apple TV 4K works seamlessly with Apple devices and services for transforming the living room.

  • And with the A12 Bionic chip, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, making 60fps fast-action videos playback smoother and more lifelike than ever before.

  • And with support for a high frame rate in AirPlay, videos captured on iPhone 12 Pro can be viewed at 60 frames per second with the new Apple TV 4K.

  • Through an innovative color balance process, Apple TV works with iPhone and advanced sensors to improve TV picture quality.

  • The device uses the iPhone's light sensor to compare the color balance to industry standards used by cinematographers around the world.

  • Using this data, Apple TV automatically customizes its video output to provide more accurate color and enhanced contrast without customers having to adjust their TV settings.

  • The all-new Siri Remote features an innovative ClickPad controller that provides 5-point navigation for better accuracy and touch-enabled swipe-to-scroll directions.

  • The outer ring of the clickpad supports an intuitive circular gesture that turns it into a quick control ideal for finding a scene in a movie or show.

  • Thanks to its one-piece aluminum design, the new Siri Remote fits more comfortably in the user's hand.

  • The new Siri Remote also has a power button that controls the TV's power and another to mute the volume, making it the only remote control needed while enjoying the TV.

  • With Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports or weather scores, and more.

  • Siri now works on Apple TV in Austria, Ireland, and New Zealand, and these countries join the 13 countries and territories that support Siri.

  • And with AirPods, up to viewers can enjoy the audio without disturbing others.

  • With Apple TV 4K, Apple Music turns your living room into a concert hall, providing multi-room sound and time-synced lyrics for millions of songs.

  • The new Apple TV 4K is available at a starting price of $ 179, and customers can order the new device starting Friday, with availability beginning in the second half of May in more than 30 countries and regions, including the United States.

  • Apple TV HD is available with the new Siri Remote for $ 149, and the new Siri Remote is available separately for $ 59 and is compatible with the previous generation of Apple TV 4K and Apple TV HD.