The Xbox Series X mini-fridge becomes a reality
(Aaron Greenberg) Aaron Greenberg, General Manager of Microsoft Studios Marketing Group and Head of Global Product Marketing for Xbox Games and Xbox Entertainment Studios, has promised to produce the Xbox Series X mini-fridge if Microsoft wins a brand competition via Twitter.
And it seemed that that promise was enough to give Xbox the preference, because Xbox defeated the Skittles with 50.5 percent of the vote.
Accordingly, Microsoft appears to be heading to deliver on its promise, with Greenberg saying in a tweet just minutes after the poll results emerged: We are moving forward with our promise of making three Xbox Series X minifigures.
- He added: "Skittles gets the first Xbox Series X mini-fridge, and the minibar promise isn't April Fools, nor is it a scam to boost support within the competition.
In the wake of Xbox's victory, Microsoft plans to put refrigerators into production sometime this year, and Greenberg did not specify how many fridges the company will manufacture, or when you can buy one, or even if you can buy one for yourself.
Skittles had pledged if it wins the contest to bring back the lemon flavor, and the candy brand has assured fans that the promise is not an April Fool and is not a trick to boost support within the competition.
This move helps Microsoft to draw attention to the platform and alienate some buyers from the PlayStation 5 platform.
Microsoft previously created the Xbox Series X refrigerator to assure users that its gaming platform is smaller than the refrigerator in reality.
This came after the Xbox Series X's rectangular box shape was likened to the refrigerator, and many comic images appeared that mocked the platform's shape, making Microsoft adopt this idea to comically assure everyone that the analogy is wrong.
- The refrigerator is a 1: 1 replica of the Xbox Series X, measuring more than 180cm in length and weighing 180kg.
- It also includes the illuminated Xbox logo on the front, the Xbox Series X boot sound sounds when the drive bay is used to open the refrigerator door, and it glows green on the inside.
Ok...here goes. Help @Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait. #Xbox #BestofTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021