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Microsoft is trying to buy Pinterest for $ 51 billion


 Microsoft is trying to buy Pinterest for $ 51 billion

In the midst of the pandemic, big tech companies continue to implement strategies that allow them to boost their services. One of them, Microsoft, the company tried to buy the social network Pinterest for $ 51 billion. However, negotiations appear to have calmed down a bit, according to the Financial Times.

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Microsoft will buy Pinterest to bring its Azure platform to the more than 450 million social network users who are using Amazon Web Services to date.

What is Pinterest

Pinterest is a platform that allows us to create and manage thematic boards with images related to "events, interests, or hobbies". During the pandemic, the network increased the number of active users to 37%, which means that it has exceeded 100 million active users.

The app currently has 459 million subscribers. Its market value has grown by more than 600% during the COVID-19 pandemic, to around $ 51 billion, according to the Financial Times.

This will be the amount Microsoft will have to pay for Pinterest, which, if completed, would represent the largest investment in the history of the tech giant.

Pinterest has maintained its position to continue operating as an independent company. In addition to continuing to generate income through ads, pins, and other posts uploaded by users.

In recent years, Microsoft has acquired several companies. Among them, the professional Linkedin platform, the GitHub code repository, as well as the video game company Minecraft and ZeniMax. It even showed an interest in TikTok when the Trump administration tried to force the Chinese company to sell parts of its shares to US companies.