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Amazon officially closes Souq.com and launches Amazon.com

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Amazon officially launched its Middle East market Wednesday, nearly two years after acquiring its former rival in the region, "Samsung" for $ 580 million.

With the launch of the new Amazon market in the region, the US e-commerce giant said: "The site" - "Dubai" - based in the city of Dubai UAE - will be closed forever. The current link to souq.com will automatically take visitors to the new Amazon.com link. The seller is still working in Egypt and Saudi Arabia.

"We are delighted to share with you proudly that we are now Amazon.com," Amazon wrote in a letter posted on its Middle East market page. "We thank you for being a key element in our success, and we look forward to serving you as best as Amazon.com."

"Amazon.com combines the best of local experiences and Amazon's global retail experience. It also provides a wide range of products for shoppers. The new website offers more than 30 million products from local and international companies, including those previously available through the UAE, and 5 million Amazon products in the United States. "

For the first time in Amazon's history, customers can choose to shop in Arabic through the application

In its message - signed on behalf of the co-founder of Market.com and Amazon's vice president for the Middle East and North Africa (Ronaldo Mshhor) - Amazon also reported that its team in the region now has more than 3,600 people.

This is not the first time Amazon has closed a company that has acquired it. In 2017, Quidsi, the parent company of diapers.com and soap.com, which it acquired for $ 545 million seven years ago, closed down.